Korean actor Hwang In-yeop as the face of local beauty brand

September 29, 2021

Hwang In-youp, star of the Korean drama series True Beauty, is now the face of cosmetics brand BYS Philippines.

According to iFace general manager Angie Goyena, Hwang has been chosen to represent the brand’s 2021 campaign Uncover Beauty.

“Signing on Hwang In-youp as our endorser is a statement about our stubborn assumptions concerning gender and beauty. This is an opportunity for us to smash stereotypes and shift away from standards, as well as be that voice to help shape the way we see beauty,” Goyena said.

Following Hwang’s introduction is the launch of Skin by BYS Minis that are compact sizes of the skincare line. It is available at Watsons, The SM Store and online on Amorfia, Watsons and ShopSM.

Hwang first dabbled as a ramp fashion model before becoming an actor.

In 2018 he landed the lead role in the web series Why. In 2019 he appeared in another web series, Freshman, before making his television debut in the historical series Tale of Nokdu.

He achieved mainstream international fame in 2020 when he starred in the romantic-comedy series True Beauty.