Nissan charged

Nissan Philippines President and Managing Director Atsushi Najima charging the Nissan LEAF at the brand’s EV dealership in Cebu City.

October 1, 2021

As co-presenter for the 9th Philippine Electric Vehicle Summit, Nissan PH showed how the brand is pushing forward with its electrification strategy for the local market.

The brand presented the next phase of its electric vehicle (EV) strategy for the country in the virtual industry event, following the launch of the fully-electric Nissan Leaf last May.

“Now that the Nissan Leaf is here, the next phase of our electrification plans for the country involve continuously educating the public about the benefits of EV, while making the Nissan Leaf accessible to more parts of the country through our Nissan EV dealerships,” the company’s president and managing director, Atsushi Najima says.

In a video presentation during the annual EV industry event, Nissan showed the nationwide reach of its electrification strategy by having Cebu City as a backdrop to discuss its vision for sustainability.

Educating the community

In a recent trip to the Nissan’s Cebu South V. Rama dealership, Najima discussed ways on how the dealership can further educate its customers on owning and maintaining a Nissan Leaf.

“As a pioneer EV dealer, we face a challenging yet exciting task of educating our community on the benefits of sustainable mobility,” Nissan’s EV dealership partner Gateway Group executive vice president, Michael Goho says.

“It takes passionate and dedicated people who believe in sustainable mobility to make EV adoption a reality,” he added.

Expanding the EV charging infrastructure

Nissan currently sells the Nissan Leaf in six EV dealerships around the country: Cebu, Mantrade Makati, Otis Manila and Bonifacio Global City in Metro Manila; and Tagum and Matina in Mindanao.

With Nissan EV dealerships having charging stations free and exclusive for the use of Leaf customers, the brand established the widest and largest EV charging infrastructure network in the country. This network of EV dealerships and charging stations is expected to keep growing as the brand offers the Nissan Leaf in more parts of the country in the future.

Partnering for the future

With the right product and places to put its electrification strategy into action, Nissan is now looking for potential partners to amplify the brand’s goal of creating a sustainable and resilient society.
Nissan sees collaborating with government and the private sector as the next step towards fully realizing its vision.

Najima cites the company’s Blue Switch program in Japan as the potential next chapter of electrification strategy for the country. Launched in Japan last May 2018, the Blue Switch project built partnerships with various private and public stakeholders in Japan to promote the use of electric vehicles and address social concerns such as disaster response, energy management, climate change and eco-tourism.