YouTube reaches more than 45M adult viewers

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October 1, 2021

YouTube shows year-on-year growth in the Philippines across the board including reach, watchtime, creators, and content uploads. The video platform has now reached more than 45 million viewers in the Philippines aged 18+ as Filipinos continue to turn to YouTube for important content such as information, entertainment and how-to videos among others.

YouTube also saw more than 25 percent rise in watchtime from April 2020 to April 2021, while total hours of content uploaded to YouTube by channels in the Philippines grew more than four times between 2020 and 2019.

Filipino viewers always use YouTube to connect with their passion points. Recipe videos grew by more than 50 percent in watchtime during the first quarter of 2021 compared to the same time last year. More people have been indulging in self-care as watchtime for skincare videos jumped by more than 80 percent in the same period and interestingly, that for shampoo videos more than doubled. Continuing to seek entertainment to cope with the prolonged isolation periods, watchtime for role-playing game (RPG) videos grew by more than 80 percent while that for drama television series grew by more than 70 percent in the same period.