Painting the town with pride
Havaianas Philippines’ Rainbow Walkway in Bonifacio High Street, Taguig City, aims to serve as a creative alley and safe space for the LGBTQ+ community and their allies
nternational footwear brand Havaianas Philippines launches the Rainbow Walkway in Bonifacio High Street in Taguig City.
Inspired by the LGBTQ+ Pride March, the Rainbow Walkway aims to serve as a creative alley and safe space for the LGBTQ+ community and their allies. Havaianas Philippines hopes to keep the spirit of Pride alive through this small project.
Whether people strut down the Pride Catwalk like a queen or chill on the socially-distanced Rainbow Benches for a quick breather, everyone is welcome to stick around! There’s even a charging station, where people can charge their mobile phones or e-bikes, as well as a vibrant #AllLoveWelcome String Art.
Havaianas Philippines introduced its first-ever Pride Squad earlier with the hopes of creating a welcoming environment during the LGBTQ+ Pride Month celebration. To further support the community, a percentage of every purchase from their Pride Collection is donated to All Out, a global LGBTQ+ non-profit organization, and the Metro Manila Pride organization, both focused on empowering the LGBTQ+ community and defending their rights.
With these initiatives, Havaianas hopes to encourage everyone to feel free and proud all year round because Pride never stops and all love is welcome in any form or color.