Chroma Hospitality sees future of hotels with new brand Grafik

June 3, 2022

Chroma Hospitality Inc. (CHI) breaks new ground with its newest hotel concept and addition to its managed hotel brands — Grafik Hotel, located in the heart of Camp John Hay, Baguio City.

As a leading Filipino hospitality company in the country, Chroma is eager to bring its
world-class service to the “City of Pines.”  Together with its owner and developer, Filinvest Hospitality Corporation, this 1.0Bn investment will feature a world-class hotel with 247 rooms.

With the support and strong partnership with the local government, Bases Conversion and Development Authority (BCDA) and John Hay Management Corporation (JHMC), this project aims to contribute to Baguio’s already steadfast tourism industry and also provide more job prospects to the locals. This important investment fortifies Chroma’s and Filinvest’s presence in the Northern Luzon market and signifies their continued confidence in the country’s tourism and hospitality market.

Slated for completion in the fourth quarter of 2024, not only will this new hotel offer a unique and relax stay, but more importantly, it will set a standard in the hospitality industry as a sustainable and environmentally-aware space. Sustainability is one of the core elements in building the hotel with the building footprint at 64 percent. The remaining 36 percent is dedicated for vegetated open space which will have natural landscaping and maximize the wonderful views of Camp John Hay. The project is designed to have minimal impact to its existing environment and takes the extra step to be energy and water efficient.

Grafik Baguio is also designed to pursue a certification under the EDGE (Excellence in Design for Greater Efficiencies) Green Building Standard of IFC World Bank Group and it has incorporated several green building initiatives in reference to the LEED rating system.

James Montenegro shared that “We are excited to finally open our newest hotel brand GRAFIK which will offer a unique style of driven hospitality and will challenge traditional hotel offerings by pioneering in leading edge technologies while providing a service approach that is spontaneous and casual. We look forward to welcoming you all and allowing you to experience a hotel envisioned to be a place to escape to, unwind and let loose. It will be a living, breathing community where everyone belongs. Integrated spaces merge style with practicality, offering communal areas to eat, play, and work. Experiences are as exciting or as chilled-out as each guest desires.”